ZILVERSPAR GAMES BRANDING
Zilverspar is the Dutch word for Silver spruce. The idea for the board game company was first imagined in the Pacific Northwest in the USA, but when a change to the Netherlands took place, there needed to be a connection to this event.
Zilverspar is a board game publisher. The styling needs to exemplify the core concepts of board game design which is mechanics and theme. This was put into place with logo showing mechanics with the dot movement and theme with the victory wreath that also doubles as a spruce fig.
This publisher is a home to a family of games and the color and typography need to sing the song of board games. This is executed with a specific color theme that is friendly and exciting. The Bicyclette font family is used to generate energy and approachability. These are all core concepts of board game acceptance.