CREATIVE ADVENTURE CONCEPTS BRANDING
CAC is a company built on idea generation. Each fulfilled creative thought is implemented within a hospital setting so the logo needed to speak this fact. Hence, the thought balloon logo mark which represents the core of CAC.
In a stressful and shifting atmosphere of hospital day-by-day, CAC needed to stand out against the grain of hospital vendors. This required a clear understanding that this company is about patient comfort. The colors need to be soft, yet energetic matching an equally curious cloud.
The main customer that will experience the work of CAC to the fullest is the children within a hospital setting. They will be the ones that need installation work to help them feel more at ease. The Filson Soft font family truly empowers the love for the child as well as the respect for their minds.