CRAYOLA BRANDING MOCK-UP

Branding

Logo

 

What if Crayola ditched the obnoxious commercial look that serves to only get a young child's attention at the store and went for a more sophisticated image harkening back to its first inception?

 

I wanted to create a branding that is solid and simple. I felt the minimal color scheme would have a more lasting impression on a child and let the colors of the crayons themselves be the selling point. Plus, I also believe a more minimal design would actually stand out more on the store shelves.

 

 

2016

DESIGNER
JASON GAMBER /
graphic design illustration colorist about contact