Antler Film and Video is basically a company providing video for weddings. I wanted to use a very bold font for the name so that the customer knows that the company is a professional one. Surrounding it with the antlers encapsulates the name and gives it a natural charm to the tech driven wording. I thought the aperture opening was a nice touch.
I also wanted to make the logo dynamic to keep it simple when need be. Hence the elimination of the type and having the antlers cup the aperture.